Much excitement has been placed around Nigeria’s national football team, the Super Eagles this spring. According to the Nigeria Football Federation…the squad’s World Cup kits hit a whopping three million in pre-sale orders prior to its late-May release. And if that wasn’t crazy enough…the kits were
With the calendar rolling over to June 1st and the official halfway point of the calendar year here…OFF WHITE x Nike are expanding upon their collaborative genius. For nearly the better part of a year, ‘The 10’ has been embedded into the cultural subconscious of
Every four years, the world’s nations gather for an event so powerful, it truly does capture the imagination of the entire world. And that is the FIFA World Cup. This summer, Portugal will be among the nations looking to take the world’s crown. With the
Last week we showed you the then-upcoming release of the ‘What the Mercurial’ Nike Mercurial boot. Comprised of 16 different colorways and graphics packages of the famed soccer boot over the years. And while the boot might be long gong at least at retail due
Nike has taken their unmitigated love of the ‘What the’ theme to new levels. What began in 2007 with the famed ‘What the Dunk’ SB Dunk Low became a staple of the Nike Basketball signature line back in 2012 through the present day. And now
So far you’ve seen the newly rolled out 2016 BHM Nike Basketball Collection as well as the 2016 Jordan Brand BHM Collection…but the Swoosh has more in store for the annual celebration of African-American heritage. With Nike Sportswear, Nike Running, Nike Soccer and Nike Court offerings.
Neymar has a massive 2016 ahead of him. Of course Barcelona will have many games throughout the year…but 2016 is also an Olympic year; and we’re sure to see the 23-year old on the Brazilian National team this August. That’s on the pitch…off the pitch,