In May 2018, Nike introduced the next wave in Air Max innovation and creativity with the Nike: On Air 2018 vote. From the vote came six winners of 18 finalists from six cities. The winning countries: New York City, London, Paris, Seoul, Shanghai and Tokyo. And
“How could I do something that has not already been done?” – Piet Parra History is on the side of Parra….for over a decade the brand has collaborated with Nike to deliver a number of Nike Air Max 1 projects and the mantle adds another this month.
Retooling a classic does not technically take away from the original…if anything it enhances that moment in time when you reflect on the past. And that is what Atmos is going for and found with the Animal Pack 2.0. Merely inverting the underlay from a
The year…2006 and Atmos successfully hijacks the sneaker world with the drop of the Air Max 1 Supreme ‘Animal’ and Air Max 95 Supreme ‘Animal’. Both completely covered in faux pony hair, the Animal Kingdom mash-up featuring details depicting zebras, cheetahs, tigers, leopards, giraffes and
Virgil Abloh’s OFF WHITE x Nike project in 2017 was truly the cat’s meow as many entered raffles, crashed the SNKRS app and website and turned on follow notifications on StockX just hoping to see new lowest ask price that is perfect for him or
One of the pretty cool things about anniversaries are that they sometimes overlap. And this year we saw two pretty cool anniversaries; the 30th anniversary of the Air Max 1 and the 20th anniversary of the Air Max 97. And while the calendar draws ever
Friday – September 15th is the beginning of National Hispanic Heritage Month in the United States. And with that comes a month-long celebration of Hispanic heritage and culture. Nike x Jordan Brand are getting involved as three silhouettes are confirmed to be part of the mix.