When Nike took the reigns as the NBA’s official outfitter…there was an unique opportunity before the Swoosh, a new means to honor the GOAT. Coming off the (tar) heels of the announcement of the forthcoming 10-part documentary, The Last Dance…Nike is finally dropping a limited edition
Michael Jordan’s life and career has been chronicled time-and-time again but never quite like this. Over 500 hours of never-before-seen video of Mike will be compiled and cut into a 10-part, 10-hour documentary series. We can only imagine what footage we may see…from practice video,
Jordan Brand is enlisting the help of collectors, influencers and even hypebeasts alike, for one common goal: creating the world’s largest Air Jordan collection. In this interactive website; each of the 32 Air Jordan signatures are broken down in amazing detail. From images of the
Remember when LaVar Ball said in his prime he would beat Michael Jordan in a game of one-on-one. You know, Michael Jordan…greatest basketball player of all-time, six NBA championships, six NBA Finals MVPs, first ballot Hall of Fame player…that Michael Jordan. Delusional right. We know.
Russell Westbrook’s historic 2016 campaign was capped Monday night with him at last capturing his first Most Valuable Player award. Yes, we remember the meme of Russ staring down KD’s MVP Award in 2014 but Brodie can now stare down his own every single day.
Life goals. Fashion goals. Industry goals. Ultralight beams. However you choose to antiquate it. Virgil Abloh is the walking personification of it at the present moment. As the OFF WHITE founder and creative director customizes a pair of his collaboration with Jordan Brand for the man
Michael Jordan’s unparalleled love for his alma mater runs deep. But it runs deeper than we could even imagine, especially when you begin to talk about influential figures at his time in Chapel Hill. Legendary coach Dean Smith among those names. But one that might