Tag Archives: James Harden

James Harden Announced as NBA Live 18 Cover Athlete

Nearly two years to the day that Adidas officially inked James Harden to a 13-year, $200 million contract, the NBA MVP runner-up was announced as the cover athlete for NBA Live 18. The video game which has been around for two decades-plus, is revamping the

Adidas & James Harden Unveil the Adidas Harden Vol. 1

Saturday in Houston; Adidas has finally made good (partially) on their $200M investment on James Harden who they signed as a sneaker free agent in 2015. Adidas Hoops did well in slowly ushering Harden along with limited PEs of the Adidas Crazylight Boost and Crazylight

Adidas Hoops Unveils James Harden’s Logo

For a moment…it appeared that Adidas Hoops had finally revealed the James Harden signature sneaker. However, the Adidas Crazylight 2016 was only just an in-house silhouette. Not the all-star’s signature shoe. But we are now one step closer to Harden’s signature release…and we have a

James Harden’s Adidas Crazylight Boost 2.5 Cargo is Releasing

Adidas Basketball is all set to drop its third James Harden touted release. After releasing the Crazylight Boost from Harden’s first Adidas TV spot and his own Aurora Borealis Crazylight Boost 2.5 during All-Star Weekend…the next launch comes via the Crazylight Boost 2.5 again. But Harden’s

Adidas Crazylight Boost 2.5 Aurora Borealis James Harden PE

Adidas looks to win this year’s All-Star Weekend and to do so in 2016…the Three Stripes will turn to the now staple, XENO technology to propel Adidas’ basketball division. Expect to see James Harden, Adidas’ new leading man in an ‘Aurora Borealis’ themed Adidas Crazylight

James Harden’s First Adidas Sneaker is Releasing

James Harden in the same calendar year has been affiliated with two major footwear giants. After becoming a free agent, Nike opted not to match the mega-offer put forward by Adidas which resulted in a 13-year, $200 million contract and agreement. And while we await

Adidas Officially Lands James Harden

James Harden is officially a member of the Three Stripes. Adidas who just over a week ago offered Harden a lucrative 13-year, $200 million was able to lure Harden away from the Swoosh when Nike declined to match the offer. Adidas Basketball, which has hit