Category Archives: Feature

Foamposites We’d Like to See During the 20th Anniversary

1997…Nike Basketball lead designer, Eric Avar curated this wildly different, insanely unique and downright unfathomable silhouette. With so many eyes fixated on the the NCAA Men’s Basketball Tournament and the Arizona Wildcats…that crazy sneaker made its appearance on the feet of an Arizona Wildcat legend.

A Look Back at the Air Zoom Generation Ads 

From the time eyes of the nation became fixated on a young LeBron James, this kid out of Saint Vincent-Saint Mary’s High School in Akron, Ohio…his arc, his trajectory from the “Chosen One” to the best player on the planet is well documented. At the

Top 30 Sneakers of 2016

2016 will be remembered within the sneaker industry by one word…innovation. That word in itself is enough to reshape the past and shape the future. Coming with a connotation that is not only welcomed but simultaneously scary…the word embodies progression, the personification of evolutionary traits,

Inside Look at Nike SoHo

Much as been made about this all-new Nike location in New York…well the time has finally arrived because this Friday, the shop finally opens up. With many releases and restocks on the docket, the newest spot is immaculate. Five floors, wall-to-wall Swoosh in the heart of

Behind the Process with the Doernbecher Freestyle

Next month, the annual Doernbecher Freestyle Collection will be available at select Nike locations. And each year the popularity of the collection grows and grows. With the addition of silhouettes and signatures making their debuts in recent years, the collection has a whole new vibe

What Phil Knight’s Retirement Means for Nike

Last year Nike co-founder and chairman, Phil Knight announced in a year’s time he would be stepping down as Nike’s chairman. The visionary and man who built an empire that has stretched over 40-years finally saw his succession plan through on June 30th. One year