Foamposites We’d Like to See During the 20th Anniversary
May03

Foamposites We’d Like to See During the 20th Anniversary

1997…Nike Basketball lead designer, Eric Avar curated this wildly different, insanely unique and downright unfathomable silhouette. With so many eyes fixated on the the NCAA Men’s Basketball Tournament and the Arizona Wildcats…that crazy sneaker made its appearance on the feet of an Arizona Wildcat legend. Bearing an iconic insignia on the heel…the silhouette was undoubtedly poised for greatness. Just like the...

Read More
A Look Back at the Air Zoom Generation Ads 
Jan19

A Look Back at the Air Zoom Generation Ads 

From the time eyes of the nation became fixated on a young LeBron James, this kid out of Saint Vincent-Saint Mary’s High School in Akron, Ohio…his arc, his trajectory from the “Chosen One” to the best player on the planet is well documented. At the time of his no.1 overall selection to the neighborhood Cleveland Cavaliers, LeBron was just 18-years old. Despite the facial hair, he was baby-faced but yet built...

Read More
Top 30 Sneakers of 2016
Dec31

Top 30 Sneakers of 2016

2016 will be remembered within the sneaker industry by one word…innovation. That word in itself is enough to reshape the past and shape the future. Coming with a connotation that is not only welcomed but simultaneously scary…the word embodies progression, the personification of evolutionary traits, the advancement of ideologies. In the last 365-days, we’ve witnessed the past come to life before our eyes and the...

Read More
Inside Look at Nike SoHo
Nov09

Inside Look at Nike SoHo

Much as been made about this all-new Nike location in New York…well the time has finally arrived because this Friday, the shop finally opens up. With many releases and restocks on the docket, the newest spot is immaculate. Five floors, wall-to-wall Swoosh in the heart of the SoHo neighborhood. While NYC may be the mecca of basketball; the new Nike location is not just all hoops, but it covers all divisions of Nike’s range....

Read More
Behind the Process with the Doernbecher Freestyle
Oct26

Behind the Process with the Doernbecher Freestyle

Next month, the annual Doernbecher Freestyle Collection will be available at select Nike locations. And each year the popularity of the collection grows and grows. With the addition of silhouettes and signatures making their debuts in recent years, the collection has a whole new vibe from it that does not just vary from designer to designer but from year to year. We get a behind the scenes look at this year’s participants and...

Read More
What Phil Knight’s Retirement Means for Nike
Jul04

What Phil Knight’s Retirement Means for Nike

Last year Nike co-founder and chairman, Phil Knight announced in a year’s time he would be stepping down as Nike’s chairman. The visionary and man who built an empire that has stretched over 40-years finally saw his succession plan through on June 30th. One year to the day of his announcement. So what does Knight’s retirement mean for Nike moving forward? We analyze. Mark Parker Succeeds Phil Knight: Mark Parker was...

Read More