Category Archives: Blog

The Curious Case that is the Air Jordan XXX

As we stand on the doorstep of the Air Jordan XXX1’s launch…it was only a short seven months ago that the world was formally introduced to the Air Jordan XXX. Billed as the next frontier of flight…the Air Jordan XXX was headed by designers, Tinker

MJ Mondays: Leap Day

Today, February 29th comes around every four years and it just so happens that this year “Leap Day” as it is known has landed on a Monday. And Mondays in the sneaker community is known as “MJ Mondays”. The first installment of our MJ Mondays for 2016 takes

Is Kanye West Leaving a Generational Impact?

This has been something I have thought about lately. And it is quite the interesting dynamic. In between the Yeezy Season 1 release in late October and the ‘Moonrock’ Adidas Yeezy 350 Boost from November…the timing could not have been any better. As I sat and I

Did Kanye West Create a New Collaboration Trend?

The header can be slightly misleading, however the latter still remains to be seen. But two weeks ago when Kanye West x Adidas launched the Yeezy 350 Boost Low; the release was the personification of words uttered by West which was echoed throughout the sneaker community.

Consumer’s Dilemma

For decades there has been a preconceived notion; a stigma that sneakers should not cost the prices that they do. It is a notion that has lingered and trickled through the sneaker culture. And to a point rightfully so but also to a point, foolishly


It has once been said that a picture is worth a thousand words and that imagery speaks volumes. I am of the assumption that this particular image (below) not only worth a thousand words but a few more and the volume is deafening. The turn