The Curious Case that is the Air Jordan XXX
Aug11

The Curious Case that is the Air Jordan XXX

As we stand on the doorstep of the Air Jordan XXX1’s launch…it was only a short seven months ago that the world was formally introduced to the Air Jordan XXX. Billed as the next frontier of flight…the Air Jordan XXX was headed by designers, Tinker Hatfield and Mark Smith; however when the signature was unveiled and released…it was not immediately thought that the silhouette would have only a brief five month...

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MJ Mondays: Leap Day
Feb29

MJ Mondays: Leap Day

Today, February 29th comes around every four years and it just so happens that this year “Leap Day” as it is known has landed on a Monday. And Mondays in the sneaker community is known as “MJ Mondays”. The first installment of our MJ Mondays for 2016 takes us into the art of flight. When does simply leaping or jumping become flying? That question has been posed for decades. Ever since the Wright Brothers’...

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Is Kanye West Leaving a Generational Impact?
Dec03

Is Kanye West Leaving a Generational Impact?

This has been something I have thought about lately. And it is quite the interesting dynamic. In between the Yeezy Season 1 release in late October and the ‘Moonrock’ Adidas Yeezy 350 Boost from November…the timing could not have been any better. As I sat and I thought to myself upon seeing a peculiar headline; and upon giving that headline some thought, the picture began to take focus. Is it well outside of the...

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Can Serena Williams Bring That “Old” Nike Court Back?
Sep03

Can Serena Williams Bring That “Old” Nike Court Back?

In the early portion of the 1990s, Nike Court was at an all-time high. Thanks in part to John McEnroe, who dominated the 1980s. Winning eight of his nine career Grand Slams in the decade with the Nike Tennis Classic of the late 70s and early 80s. And most notably, Andre Agassi, whose wild hair, flamboyant style and Nike Air Tech Challenge signature line not only broke the mold…but destroyed it. Agassi was a rising superstar and...

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Did Kanye West Create a New Collaboration Trend?
Jul07

Did Kanye West Create a New Collaboration Trend?

The header can be slightly misleading, however the latter still remains to be seen. But two weeks ago when Kanye West x Adidas launched the Yeezy 350 Boost Low; the release was the personification of words uttered by West which was echoed throughout the sneaker community. That everyone would have Yeezys. Those words came before the launch of the Adidas Yeezy 750 Boost in February. And amidst the rumors that spread throughout the...

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Consumer’s Dilemma
Jan17

Consumer’s Dilemma

For decades there has been a preconceived notion; a stigma that sneakers should not cost the prices that they do. It is a notion that has lingered and trickled through the sneaker culture. And to a point rightfully so but also to a point, foolishly so. Jordan Brand has taken the hit on the notion for the entirety of their existence and to a point will. Again, to a point rightfully so to the outside eye but also foolishly so to the...

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