The Origins of Gel Technology as Told by Asics
Nov08

The Origins of Gel Technology as Told by Asics

Thirty years is quite a long time to do anything…including innovate and revolutionize. Asics, 30-years ago revolutionized how cushioning is implemented into our footwear. In a brief history lesson, we take a trip back to the 1950s and later into the 1970s and 1980s when Asics successfully added Alpha Gel technology into their runners when running and jogging became popular in that time period. In this 80s friendly, psychedelic...

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Parley for the Oceans x Adidas Unveil Their First Collection
Nov07

Parley for the Oceans x Adidas Unveil Their First Collection

It was only a year ago and change when Adidas and Parley for the Oceans unveiled their partnership. Things have certainly changed since that day in July 2015. And now standing at the cusp of 2017, the duo who’s project features a composition of recycled oceanic waste and a three dimensional printed Futurecraft midsole…finds itself now ready for its retail debut. The Adidas Ultra Boost Uncaged becomes the first Parley x...

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Nike Special Field Air Force 1
Nov02

Nike Special Field Air Force 1

We always speak of the versatility of the Nike Basketball turned Nike Sportswear hallmark, the Nike Air Force 1. Over the years; the decades, we’ve seen a variety of looks, a multitude of builds…but nothing quite like this. Because someone went deep into the recesses of their imagination to completely reinvent the Air Force 1 and to give to us the Nike Special Field Air Force 1 or SF-AF1 for short. Equipped with combat...

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Nike Basketball’s “Come Out of Nowhere” Campaign
Oct25

Nike Basketball’s “Come Out of Nowhere” Campaign

The NBA tips off its 2016-17 regular season tonight in Cleveland as the Cavaliers raise their first championship banner. As we await the season opener, Nike Basketball begins their season-long “Come Out of Nowhere” campaign and begins in the epicenter of the sports world and take us on a journey that spans the life of LeBron James. Just a kid from Akron, he was not supposed to be here according to the campaign. The...

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Craig Sager Designed this Special Nike Air Force 1 Low iD for Auction
Oct24

Craig Sager Designed this Special Nike Air Force 1 Low iD for Auction

Longtime TNT sideline reporter Craig Sager has graced television screens for a number of years. As someone who has grown up watching Sager report in his flamboyant and wildly unique suits, just like so many others…it is tough to see someone who you feel as if you’ve known all these years endure what Sager has in recent times. His battle with cancer has been documented endlessly but his story and journey back to the...

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Chef Curry Out to Capture that “Missed Championship” in Curry 3 Spot
Oct24

Chef Curry Out to Capture that “Missed Championship” in Curry 3 Spot

Under Armour and Steph Curry are launching the Under Armour Curry 3 this Wednesday…and ahead of the release, the company debuted their promotional spot for the reigning back-to-back NBA MVP’s third signature under the brand. While Curry’s 2015-16 was unreal…video game-like…the league’s first ever unanimous MVP who’s team went 73-9 last season…an NBA record; Curry is fueled this season...

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