Category Archives: Media

The Origins of Gel Technology as Told by Asics

Thirty years is quite a long time to do anything…including innovate and revolutionize. Asics, 30-years ago revolutionized how cushioning is implemented into our footwear. In a brief history lesson, we take a trip back to the 1950s and later into the 1970s and 1980s when

Nike Special Field Air Force 1

We always speak of the versatility of the Nike Basketball turned Nike Sportswear hallmark, the Nike Air Force 1. Over the years; the decades, we’ve seen a variety of looks, a multitude of builds…but nothing quite like this. Because someone went deep into the recesses

Nike Basketball’s “Come Out of Nowhere” Campaign

The NBA tips off its 2016-17 regular season tonight in Cleveland as the Cavaliers raise their first championship banner. As we await the season opener, Nike BasketballĀ begins their season-long “Come Out of Nowhere” campaign and begins in the epicenter of the sports world and take

Chef Curry Out to Capture that “Missed Championship” in Curry 3 Spot

Under Armour and Steph Curry are launching the Under Armour Curry 3 this Wednesday…and ahead of the release, the company debuted their promotional spot for the reigning back-to-back NBA MVP’s third signature under the brand. While Curry’s 2015-16 was unreal…video game-like…the league’s first ever unanimous