Over the last three years Adidas allowed us to peer into the future of footwear development and technology with their Futurecraft developed midsoles. During All-Star Weekend at the Three Stripes’ 747 Warehouse Street pop-up, the brand showcased a bevy of Futurecraft infused classic Adidas models but
“The possibilities of what we can now create with this technology to push the boundaries of performance is truly endless,” – Ben Herath, VP Design for Adidas Running Adidas’ Futurecraft project brought the world its first three-dimensional midsole back in 2016 with the Futurecraft 3D…just a short
Adidas might just be on to something…something so unfathomable it just can only be described as freaking unbelievable. Adidas Futurecraft is precision personified. From the material to the fine cutting and construction of the elements that comprise a Futurecraft silhouette, it is only a short
Okay, so with all this Back to the Future-2015 talk and what not…we’re pretty much inferring ourselves to living in the future. However, the future was predicted is not exactly how the present has played out. Nonetheless, the technological advances are astonishing in the footwear
Daniel Arsham x Adidas Consortium are bringing forth the newest evolutionary phase in Futurecraft technology as the duo is dropping a Future Runner 4D this week. The New York-based contemporary artist brings an Aero Green Primeknit appearance to the model similar to the color of the
Adidas’ All-Star Weekend hideaway is perhaps as an elaborate as any we’ve seen in the footwear industry. 747 Warehouse Street as it was dubbed featured a basketball centric theme but allowed room for Adidas Originals and Y-3 to make their mark on the star-studded weekend.
When Nike unveiled their newest runner earlier in the week; the Nike Epic React Flyknit, the immediate question and talking point was: “is this Nike’s response to Adidas’ Boost technology? Can this me the Boost ‘killer’?” While the latter remains to be seen, the first notion