Virgil Abloh Finds Inspiration in the Rainbow for Evian Project

Virgil Abloh the mind; the man, the designer, the visionary is becoming wildly more prominent than Virgil Abloh; CEO of OFF-WHITE. And his value is expanding well beyond garments, his influence and reach is unrivaled at this stage of his career. That same level of influence is what netted Abloh a spot on Time’s vaunted 100 Most Influential People list in 2018. Abloh expands upon his reach to collaborate with mineral water brand, Evian.

“The notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first project as Evian’s Creative Advisor for Sustainable Innovation Design,” – Virgil Abloh

Inspired by the rainbow and the scientific formations of rainbows; the project includes limited edition water bottles. The first is a 750 milliliter glass bottle and the latter is the Soma Bottle. Four separate shatter-resistant glass bottle with a protective silicone sleeve. Capped off with a bamboo bottle cap. Availability for each can be seen below:

EVIAN BY VIRGIL ABLOH SOMA BOTTLE

One month exclusivity from the 25th of February on MATCHESFASHION.COM

Also available in Paris at evianchezvous.com

 

75 CL GLASS BOTTLES

EUROPE

Switzerland: Manor, Globus, Jelmoli

Germany: Käfer München, KADEWE Berlin

France: La Grande Epicerie, Houra, evianchezvous.com

The Netherlands: De Bijenkorf

UK: TBC

US

SBE, SOHO House, Hilton, Fairmont, Sofitel, Intercontinental

ASIA

Japan: September 2019

China: October 2019

RUSSIA – MIDDLE EAST – LATIN AMERICA

August 2019

 

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via Evian