CNCPTS hosted Kyrie Irving and Complex a couple weeks back for an episode of Sneaker Shopping; where Irving debuted the CNCPTS-collaborated ‘Ikhet’ Nike Kyrie 5. But also in the episode was a gem; the ‘Purple Lobster’ CNCPTS x Nike SB Dunk Low. Irving who has infused SB inspiration into his signature line has been front-and-center for Nike Basketball…but the Boston-based boutique celebrates a decade of business and collaborations with a litany of industry titans by bringing forth the latest in the ‘Lobster’ series with the Swoosh.
“Initially, I felt we shouldn’t touch the theme again. It was a moment. We celebrated it. We loved it. Ten years later, I’m in more Lobster conversations than I can believe,” – Deon Point, CNCPTS Creative Director
The theme is home for Boston as the Northeast/New England area is known for its affinity for lobster. Tackling a new color scheme; the purple is derived from a deep color a lobster can appear in deep water. In fact, each ‘Lobster’ release from CNCPTS is derived from the same concept (no pun intended). The phenomena gives birth to the latest chapter from CNCPTS x Nike. Release is scheduled for December 14 at CNCPTS, December 15 at select retailers and December 17 via the SNKRS app.
Concepts celebrates ten years of Nike SB collaborations with the Purple Lobster Dunk • Available December 14th in Cambridge, New York, Dubai, Shanghai & Online pic.twitter.com/o3QT5Gp4Jd
— Concepts (@cncpts) December 9, 2018