“At first, the whole process was one of those back-to-basics type of things. But then we took what we’d learned and applied it through computational design scripts. That’s when things really started clicking,” – Darryl Matthews, Footwear Design Lead for NSW Innovation
When Nike introduced the Epic React Flyknit…it proved to only be the beginning; because while the Hyperdunk 2017 featured the React technology, the runner popularized the tech. And a boost from Virgil Abloh didn’t hurt either. Since its Paris debut, the Nike React Element 87 takes the approach a step further with a technical futuristic appearance, the silhouette embodies a presence that is reminiscent of a NikeLab creation.
Circle your calendars, the Nike React Element 87 launches June 21st on SNKRS in Asia, Latin America and Greater China, SNEAKRS in Europe and at select retailers. With a North America follow-up on July 13th via SNKRS and select retailers.
Nike Element React 87 drops June 21 in Asia, Latin America, Greater China, & Europe. The shoe launches in North America on July 13. pic.twitter.com/dBsJaULkPF
— Heidi Burgett (@heidiburgett) June 11, 2018