DeMar DeRozan took to the court recently in the Nike Kobe A.D. NXT 360; a brand new iteration of the Kobe A.D.. Now the fourth iteration, the 360 comes as part of the new evolution in Nike’s Flyknit technology and part of the 2018 innovation initiative for the Swoosh. For Kobe who was an intricate part of the Zoom Kobe 1 Proto’s development, the Black Mamba said:
“It is important that the brand stands for performance and that everything we do is innovative, even if we are releasing shoes from the past they still must be built on performance,” – Kobe Bryant
And that same mindset and attitude has birthed Kobe’s post-basketball model. Simply not resting on the past, prior technologies and innovations, there is a constant need to evolve for Kobe. The Nike Kobe A.D. NXT 360 releases April 13th. Check out the specs below and the official imagery to follow.
Because it completely wraps the foot, the construction offers a closer fit that locks the foot in to reduce in-shoe movement.
AGILITY AND QUICKNESS
The 360-degree form is engineered for better movement and speed by allowing the shoe to move with the athlete by minimizing the space between the foot and the ground.
Nike Flyknit is precision engineered down to every stitch, which produces 60 percent less waste than traditional cut-and-sew methods. The technology applies 40 years of athlete insights to inform the precise placement of support, flexibility and breathability where athletes need it most while minimizing the impact on the environment.