It was just over 14 years ago when Jay-Z uttered the words; “the bounce is back” at the open of Change Clothes. And just a day after Jay’s birthday, Nike declares “the boing is back”. As the Swoosh is bringing Shox technology back into the fold. After moving on from the design in the mid-2000s, Nike has plans to bring the tech back to the market in early 2018. Thanks to the new Nike Shox Gravity, the model takes a mesh bootie curved upper and supplies it with a solid heel clip and extra buoyant outsole.
“Any time we create a new innovation platform, the most important thing is that we’re actually adding a new experience to our portfolio,” – Greg Thompson