“The hoodie symbolizes a renewed focus. The mentality made me lock in and take my training to another level. I challenged myself mentally and physically,” – Carmelo Anthony
“Hoodie Melo”, it’s been a running thing since the summer when Carmelo Anthony was engaged in offseason workouts and pickup games all while wearing a black hoodie. Thus giving birth to this new phenomenon in the All-Star’s career. Along the way, there was rumors and reports, Jordan Brand was planning to discontinue Melo’s signature footwear line, halting its run at 13. To which Jordan Brand insists no decision has been made. And to which Carmelo denied.
Now a month removed from the drama surrounding such a dynamic shift…Jordan Brand is bringing hoodie season to the forefront now that we are in fall. In conjunction with Melo of course. Launching a ‘Hoodie SZN’ hoodie in OKC colorways. Hurry, because the white colorway is sold out – black still remains on Nikestore.
And to read Melo’s full interview, head over to the Air Jordan blog.