Venture Inside End’s ‘The 10’ London Pop-Up Shop

The wildest thing about our imagination is just that…it is wild…and with it we can conjure anything. Any concept, nothing is beyond the realm of impossibilities. That notion does not exist within the construct of the imagination. So there is no telling Virgil Abloh or anyone that the power of the imagination cannot power a revolution. Taking the 10 reconstructed icons, his long awaited project sparks a creative concept for End. Who has set up a pop-up location in London.

Seemingly underground, the shop is a subterranean minimalistic laboratory complete with a fixtures reminiscent of idea boards. Have a scroll through the underground London pop-up shop featuring Virgil Abloh’s ‘The 10’. Details below:

END. “The Ten” : Nike x Virgil Abloh
Kachette, 347 Old Street

Open Thursday 9th – Saturday 18th November 2017

Product Collection Days:

9th, 11th, 14th, 16th & 18th November
Open 10am – 8pm

Gallery Days:

10th, 12th, 13th, 15th & 17th November
Open 10am – 7pm

Sunday Opening Hours: 12pm – 6pm

Customers are advised that only those who have pre-purchased the sneakers via online raffle on END. Launches will be able to collect their items on specified launch days. There will be no additional sneakers available to purchase at the pop-up space.

Failure to collect on your allotted day and time will result in the order being canceled and refunded.

The confirmation email and a Valid ID must be provided to collect the shoes. Failure to produce these will result in your order being canceled and refunded.

Only the winning customer can collect the shoes, you are unable to have someone collect them on your behalf.

Winners will be unable to try the product on in store, nor exchange for a different size or style.

For the best experience, those wishing to visit the gallery space are encouraged to do so on the specified gallery days above. Those visiting on product collection days will be asked to queue to ease the flow of people in and out of the space.


via End