Throughout history, there have been multiple pivotal moments in the timeline that is the footwear industry and the sneaker culture. Arguably the most iconic of those was the release of the Staple x Nike SB Dunk Low ‘Pigeon’ in 2005. Making the front page of the New York Post, the release and its subsequent insanity penned the headline, “Sneaker frenzy. Hot shoe sparks ruckus”. At the time, nothing compared and the world was enamored with this grey toned low-cut skate model with orange accenting and a pigeon embroidered into the lateral heel.
As we stand more than a decade since, Jeff Staple and Nike SB have rekindled their relationship and rather than do what most collaborators have done; and shift from a low to high, Staple stays low. But symbolically wipes the slate clean with a complete black look, personifying the endless possibilities both can explore.
Releasing at a pop-up location in conjunction with Extra Butter, the new-look Pigeon SB Dunk Low will be available Tuesday, November 7th. Apparel included.
I know people have waited a long time for us to bring this iconic bird back to Nike. Is it a coincidence? Or is it by design that we would release this on both the 15th Anniversary of the SB Dunk AND the 20th Anniversary of Staple? I’m not even sure myself. But we did know one thing. While everyone else was taking the “high” road, we wanted to come with something unexpected. In order to open a new chapter for Staple, The Pigeon and The Swoosh; I wanted to remove all color, and just let the Pigeon be the story. It’s fitting that 2017 is a special anniversary for both brands. Together, we start anew with a blank slate that allows for limitless possibilities in the future. Introducing, The “BLACK PIGEON” by @nikesb & @staplepigeon. Color: Black/Black/Sienna Nubuck & Stetson Water Proof Leather. A tongue gusset provides a sock-like fit & yeah, we had to bring back the padded thick tongue. Nike has never put the old school padded tongue onto the new outsole with added heel lobe inside for lock down fit—this is a Black Pigeon exclusive. Nike Zoom Air on the heel and we brought back the OG sock liner print for good measure. And last but not certainly not least, OG pink Nike SB box has been resurrected just for the Black Pigeon. These will release on Tuesday 11/7 at 11am at 125 Orchard St. NYC at the special @reedspace one day pop-up in conjunction with @extrabutter. #FlockWithUs #StapleXX