Art. It is the artistry of the imagination that envelops the mind of a designer when cheating a silhouette or colorway. With endless sources of inspiration. Philadelphia based Villa has more than expanded their reach and are embracing the artistic side of the ledger with the New Balance 274 nicknamed, ‘The Collective’. Utilizing the contouring of the sport silhouette, the color scheme resembles aspects of art. From painting to even drawing with its use of pastels and shading. However, the collaboration is deeper than just an appreciation of art, but it is an uplifting of community.
Community art is being able to transform an ordinary space into beautiful sceneries in an attempt to affect community members. The VILLA @newbalance 247 ‘The Collective’ Exclusive will be available 10.21.17. pic.twitter.com/ZpvlZTdzlf
— VILLA (@RUVILLA) October 12, 2017
Release is scheduled for October 21st exclusively at Villa. Follow their social for additional details.