Nike and the NBA officially kick off the 2017-18 season Friday with the launch of the uniform and apparel programs. As alluded to by the Swoosh upon the unveiling of the Statement uniforms, the coinciding NikeConnect app will put you; the consumer, the fan in the middle of the action. With a tap of your smartphone against the outward tag of your uniform will allow you access to stats on your favorite players and teams, and to exclusive content and releases.
For more info on the NikeConnect app, follow the link to learn more. Release of the Nike x NBA Connected Jerseys in both authentic and swingman variations launches September 29th. As well as team apparel.