Rihanna has successfully integrated herself and immersed herself into the fashion industry – when her and Puma decided to join forces…it may have been judged as a one-off. Much like many celebrity-endorsed collaborations we see now-a-days. However it is the exact opposite. Rihanna x Puma are here for the foreseeable future and they’re already in the future, getting ahead of the curve with the spring/summer 18 project.
“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” – Rihanna
As Rihanna placed it above; simple-and-plain, motocross x surf, the premise of the project. Complete with oversized clothing, unisex silhouettes that graces the motocross side – the surf end of the spectrum mono-kinis, bikinis, sweatshirts, booty shorts all are slated to arrive rounding out the fun-and-sun of summer. Along with a number of accessories including; bags, visors and summer friendly pieces.
For more on the official unveil of the Rihanna x Puma FENTY spring/summer 18 collection, stay with Sole-U. Release is scheduled for March 2018.