Nike Officially Reveals ‘The10’ Project with Virgil Abloh

For months the wait for the official unveiling of Virgil Abloh’s collaboration with Nike has built and mounted. And we at long last have a comprehensive look at the entire collection affectionately known as ‘The10’. Ten silhouettes have been remastered, deconstructed and retooled by Abloh who is the founder of OFF WHITE. We’ve seen the Air Jordan 1 OG High Retro in abundance on social media and additional silhouettes such as the Air Max 90 and Air Presto. But the collection touches a bit of all walks of life at the Swoosh; Sportswear, Jordan Brand, Basketball, Running.

“There is an inherent style and focus that exists amongst athletes and designers alike.” – Virgil Abloh

Virgil’s imagination led to the curation of the Air Jordan 1 OG High Retro, Nike Air Max 90, Nike Air Max 97, Nike Air VaporMax, Nike Air Presto, Nike Air Force 1 Low, Nike Blazer, Nike Zoom VaporFly, Nike React Hyperdunk 2017 and Converse Chuck Taylor All-Star 70s. Release info is as follows below. And to check out the full read-up on ‘The10’, head over to Nike.

Nike will host “Nike Off Campus” events in New York City and London to celebrate The Ten through presentations of the full collection and exchanges about the ideas that inspired it. “Nike Off Campus” will take place in New York City from September 6 to 8 at 23 Wall Street and in London from September 14 to 19 at NikeLab 1948 LDN.

The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).

The full collection including all ten silhouettes will be available in November at NikeLab stores and select retailers worldwide.