Oh this falls into the category of mind blowing and dope! OFF WHITE just announced via Instagram a collaboration with IKEA. The Swedish brand has been the center of a wave of that included a cap, custom sneakers, masks, hoodie and even a DSLR camera strap. You name it…the signature blue bag has been converted into something in 2017. Now Virgil Abloh will take his shot at the signature bag, but from what we can see…this is not your ordinary blue bag…in fact it’s not even blue at all!
“We’re in a moment where IKEA is transcending, and people are bringing this “do it yourself” culture to the blue bag,” – Virgil Abloh
What do you think of this collaboration? Let us know.
Some of you guessed it! @virgilabloh @off____white prototyping a fresh take on the FRAKTA bag in IKEA’s very own prototype shop in Älmhult. “We’re in a moment where IKEA is transcending, and people are bringing this “do it yourself” culture” to the blue bag. What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of off-white as it’s IKEA”. Photo @piotrniepsuj . #IKEAtoday #Collaborationpartner