The Origins of Gel Technology as Told by Asics

Thirty years is quite a long time to do anything…including innovate and revolutionize. Asics, 30-years ago revolutionized how cushioning is implemented into our footwear. In a brief history lesson, we take a trip back to the 1950s and later into the 1970s and 1980s when Asics successfully added Alpha Gel technology into their runners when running and jogging became popular in that time period. In this 80s friendly, psychedelic filtered video walkthrough, 30-years of Gel Technology is the story and where our present story continues in 2016. Have a look after the jump.