So far you’ve seen the newly rolled out 2016 BHM Nike Basketball Collection as well as the 2016 Jordan Brand BHM Collection…but the Swoosh has more in store for the annual celebration of African-American heritage. With Nike Sportswear, Nike Running, Nike Soccer and Nike Court offerings. Joining this year’s collection is the Nike Magista Obra FG, Serena Williams’ Nike Court Flare, Nike Streak LT 3, Nike Roshe One (including a BHM Nike iD option), Air Force 1 High and Footscape Magista. Look for this end of the collection scattered between January 18th and January 23rd.
Serena Williams’s perpetual drive to trump expectations, break records and redefine a sport. Kobe Bryant’s phenomenal 81-point game for the Los Angeles Lakers in 2006. Sanya Richards-Ross’ gold-medal-winning 400-meter race. Chris Paul’s off-court drive to level the playing field. These pivotal performances and seminal individuals rewrote history and catalyzed community — they also serve as the driving inspiration behind the 2016 Black History Month collection.
Since its debut in 2005, Nike’s annual Nike Black History Month collection has evolved from a single Nike Air Force 1 to an extensive product assortment that pays homage to the achievements of black athletes worldwide. The limited-edition 2016 collection, with staggered launches running from January to mid-February, features a vibrant cascade of 28 products, spanning tennis, basketball, football, running, Nike iD and Jordan Brand. Its distinctly global sensibility is reflected in a vivid Pan African-inspired color palette, with custom geometric motifs.
The Black History Month collection honors and celebrates Black heritage, in sport and beyond, around the world while also providing financial support to Nike’s Ever Higher Fund, which was created to bring mentorship, sport and all of its benefits to African American youth.
Nike is proud to support numerous national and local organizations that provide services to underrepresented youth, including African American youth, during the year, through community development, coaching, city league sport programs, and early childhood development programs. Long-time partners include the Jackie Robinson Foundation, Boys and Girls Clubs, National Head Start and Coach Across America.